Industrial GP is a Romanian company that supplies products and services for industrial applications. It provides integrated solutions for manufacturing, maintenance, and repair operations, which improve the reliability and safety of machine operation, as well as security and well-being of employees.
The company’s primary goal is to become a first supply choice for its customers by providing them high-quality goods and unique services that help them achieve their goals.
The main need and objective was to provide a B2B platform where clients could place online purchases, manage their accounts, and have all order-related communications handled automatically.
The other purpose was to have an online B2C shop that would contribute to revenues growth and a better understanding of the market. In this way, they can target their B2B clients, but also get to know their B2C customers better.
The current website was built to hold both the B2B and B2C requirements. Using the Dynamicweb All-in-One Business solution, we have integrated the eCommerce platform with Senior ERP and Mobilpay (Netopia).
We’ve implemented the solution in such a way that the customers may place orders whenever they want, and those orders go directly into their ERP system, notifying both the administrator and the client when an order is placed.
The project has just been launched and the company is currently going through its first eCommerce experience.
For now, there is a period of analysis, in which we constantly assess the statistics and trends, being prepared to include and develop new functionalities if it is the case.
“With the added urgency ushered in by the COVID-19 pandemic, businesses today need to adapt quickly to market transformations. If digital enablement and automation were key directions for a lot of companies, they became vital in the pandemic’s aftermath. Structural shifts made it clear that we needed to think of alternative channels to fuel future growth and increase awareness. We turned to Commergent, with whom we’ve previously partnered more than a decade ago for another project, to aid in putting up a strong B2B platform. We found the experience to be very demanding and, although we had to push the go-live more than once, the results were worth the effort. We are confident that we now have a powerful platform on which we can build the company’s future.” - Cristian Gavrilă, Development Director, Industrial GP