When it comes to eCommerce and digital solutions, you can find all the reasons why eCommerce is good for your business on Google, social media or even books, but we tend not to observe its impact on human life. For this, we’ve decided to share with all of you a couple of its benefits when it comes simply to the society we live in.

In recent years, the migration from urban to rural areas has been increasing, as people are looking for more quiet and less polluted places to live in. However, the physical shopping opportunities in the rural area, especially in Romania, are not very vast. You can find a couple of grocery stores, a pharmacy and that’s it. Fortunately, with the help of eCommerce, there are no limits to market expansion, so a great number of people can benefit from online purchases, some of them being delivered in less than 24 hours.

Considering the fact that, as we mentioned, there is no market limitation and every organization can target any persona and sell to whatever city, country or continent, the competition between businesses has considerably increased. This results in the decision some of them have taken - to lower the prices and include more offers and discounts to their products and services. This way, consumers can do their shopping for a lower price, meaning that they would afford to buy more for less.

Even though you might have never considered it, eCommerce has an impact also on the environment. From the comfort of your couch, people can now buy anything, anytime and from anywhere, so they don’t have to drive to the shop to look for what they need, with the risk of not finding it. Not having to travel for shopping reduces, even a little bit, the traffic on the road, which, of course, leads to lower air pollution.

eCommerce represents more than buying or selling online, more than being always available to customers or targeting any market in the world. eCommerce is about people, about helping and growing the society and, at the same time, about taking care of the environment we live in, protecting our surroundings. 

Besides what we’ve talked about, it can bring much more impact on the world, but only if we use it, as customers, and implement it, as suppliers. Taking your business in the digital world contributes to your organization’s growth, but also to the world’s evolution and efficiency.